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How to create your personal brand


Creating a personal brand for business is impossible without stepping back and looking at the person you are. Everybody has more than one side to them. We are a different person to our children than we are to our parents. We are different to our friends than we are to our colleagues. [Why our friends define us] We are different to our partners than we are to strangers. It’s common when stressed for our separate ‘selves’ to get confused. We take issues out on the wrong people or behave in ways certain people aren’t used to seeing. Solve this confusion by reorganising yourself as a brand in all parts of your life.

Identity crisis

It can be difficult to express your personality and opinions to people in a way you want to. Sometimes thoughts and intimidations hold us back. We’re scared of upsetting people and clashing with them, we lack confidence in certain ideas or quite simply, we just don’t know what we want. [31 ways to increase your self worth] It’s okay to have an identity crisis. After a tumultuous teenage period, where there was much change, we start to slow down the experimentation by the time we reach mid-twenties. The problem is never consolidating and deciding what kind of a person you are when you reach that point or beyond. [Quarter life crisis: feeling lost in your 20's]

Personality tests: the pros and cons

How do you go about crafting an image for yourself when you don’t know what it wants to represent? Finding out the type of person you are is a good starting point. [7 ways to discover your strengths] The popular Myers-Briggs Type Indicator, a psychological test, measures how you react to stimulus and your decision making process. By seeing the way you react, you can find out the genuine personality you are. There are lengthy descriptions provided for each result. Be wary that the test is unbiased and simplistic. It shows you a type, not an individual person. You might be judgemental, for example, but the strength of your judgement might not compare well to others of the same type. Use it as a base if you choose to take it.


What matters most to you? Look at your life and find out where your priorities tend to lie. When you find what matters most, you’ll stop focussing on the things that don’t matter. [How to pay more attention to what matters] It’s natural to want to make improvements or amendments to our weaknesses, but they’re weaknesses for a reason. You should never try and compensate for a weakness at the expense of a strength. For example, you might have no interest in fashion but try and buy as many modern looking clothes as you can, despite your interests and career revolving around sports. This only exacerbates your lack of knowledge more. Be honest with yourself: if you don’t care about certain things, you don’t care about them. Don’t let the clothes – or the hang-ups in general—wear you. Instead, wear your priorities for the world to see, and they’ll see nothing but your strengths.


A personal brand is called such because the way you act and participate with the world works the same way as marketing. People will see you, interact with you and make judgements on whether to invest time in you or not and in what capacity. With this in mind, it’s wise to never pretend.[10 reasons why you should always be your unique self] If you go on a date and try to act like the person you think your date wants, you’ll end up losing out. Keeping up pretences is tiring and you’ll eventually be found out. Furthermore, most people who put on a gimmick or change who they are normally base their new image on stereotypes. A lack of originality or warmth of character will impede you. As much as it’s tempting to want to hide your weaknesses, your self-esteem won’t improve. Make your personality a trademark.

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The main link between these points to creating your personal brand is other people. Personality translates to personableness. Be social and get the opinions of as many people as you can, positive and negative, to see how together and organised your image is. If people are getting the wrong impression of you, amend it. If people are getting the right impression of you but don’t like you, either work on your social skills or move on. Don’t complicate being yourself, and most importantly, take pride in yourself.


This article was contributed by Pink Moods.